Programme

In this programme, you will learn to navigate the field of international communication and media autonomously and full of confidence. Among many other things, you will study topics such as intercultural communication, psychology, research methods, international marketing and digital media management.
We highly value the practical component of the craft, so graphic design, editing video, content creation and web stories are an important part of the curriculum. In our labs you work on real cases for real clients.

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Phase 1 Phase 2 Phase 3

Explore the core programme content in a clearer, lighter layout built around the three phases of your ICM journey.

Phase 1

Lay solid foundations for international exploration. Gain the basic knowledge, skills, and attitudes you need to unleash your inner communications and media professional.

Strategy & Planning

  • Brand Communication
  • Corporate Communication
  • Globalization and International Marketing

Business & Society

  • Consumer Psychology
  • World Economics
  • Innovation & Sustainable communication

Communication Skills

  • International Professional Skills
  • Intercultural Communication

Language Electives

  • Español
  • Français
  • Nederlands
  • German
  • Or another language of your choice

Other Electives

Expedition Europe / Short Summer Internship / Behind The Scenes / Buddy @ Thomas More / Media & Diversity / Internationalisation @ Home / Societal & Consumer Trends / Public Speaking / Film & Media Genres / Entrepreneurship

Phase 2

Kickstart your international adventure with the spring semester at one of our partner universities abroad, or choose the Minor Programme with a focus on Urban Marketing & Immersive Experience in our Media Campus.

Strategy & Planning

  • Branding & Media Strategy
  • Professional Discourse and Persuasion

Business & Society

  • Research Methods
  • Strategic PR & Public Impact

@Work

  • Communication Challenge

Language Electives

  • Español
  • Français
  • Nederlands
  • German
  • Or another language of your choice

Other Electives

Expedition Europe / Behind The Scenes / Media & Diversity / Internationalisation @ Home / Asian Business Topics / African Business Topics / EU Business Topics

Phase 3

Jump-start your career with your international internship while choosing one of three graduation tracks: Branding & Activation, Public & Corporate Affairs, or Content Strategy & Engagement.

Track Branding & Activation

Strategy & Planning

  • Industry Voices Branding & Activation
  • Media Ethics & Media Law

Business & Society

  • Digital Media Management
  • Fandoms, Communities & Media Worlds

Concept & Creation

  • Expert Skills Branding & Activation

@Work

  • Agency & Entrepreneurship B&A
  • International Internship Branding & Activation

Track Public & Corporate Affairs

Strategy & Planning

  • Industry Voices Public & Corporate Affairs
  • Media Ethics & Media Law
  • Media Landscapes & Innovation

Concept & Creation

  • Expert Skills Public & Corporate Affairs

Communication Skills

  • Public Speaking
  • Studio PR

@Work

  • International Internship Public & Corporate Affairs

Track Content Strategy & Engagement

Strategy & Planning

  • Industry Voices Content Strategy & Engagement
  • Media Ethics & Media Law

Business & Society

  • Digital Media Management
  • Fandoms, Communities & Media Worlds

Concept & Creation

  • Expert Skills Content Strategy & Engagement
  • Storyworks Audience Experience Lab

@Work

  • International Internship Content Strategy & Engagement

Other Electives

Expedition Europe / Behind The Scenes / Media & Diversity / Internationalisation @ Home / Asian Business Topics / African Business Topics / EU Business Topics