Programme

In this programme, you will learn to navigate the field of international communication and media autonomously and full of confidence. Among many other things, you will study topics such as intercultural communication, psychology, research methods, international marketing and digital media management.
We highly value the practical component of the craft, so graphic design, editing video, content creation and web stories are an important part of the curriculum. In our labs you work on real cases for real clients.

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Phase 1

Lay solid foundations for international exploration! Pick up the basic knowledge, skills and attitudes you need to unleash your inner communications and media professional.

Strategy & Planning
  • Brand Communication
  • Corporate Communication
  • International Marketing
  • Regional & Citymarketing
  • Film & Mediagenres
Business & Society
  • Psychology
  • World Economics
  • Innovation & communication
  • Intercultural communication
Concept & Creation
  • Visual Design
  • Digital Lab
  • Video Production 1
Communication Skills
  • Writing Skills
    (included in ‘Introduction to ICM’)
@Work
  • Introduction to ICM
  • Inspiration Lab
Language Electives
  • Spanish or
    French or
    Dutch or
    Other language
Other Electives
  • International Project / Short Summer Internship / Media and Diversity / Public Speaking / Schrijf- en presentatietechnieken (NL) / ‘Free Study Space’ -course

Phase 2

Kick-start your international adventure with the spring semester at
one of our partner universities abroad.

Strategy & Planning
  • Communication & Media Strategy
  • Online Tools
Business & Society
  • Research Methods
Concept & Creation
  • Mobile & Social Media Storytelling
  • Graphic Design: Print & Web
  • Video Production 2
Communication Skills
  • Copywriting
@Work
  • Communication Challenge
  • International Study Exchange
    or
    Minor Media Experience
Language Electives
  • Spanish or
    French or
    Dutch or
    Other language
Other Electives

Buddy @ Thomas More / Short Summer Internship / Short French Summer Internship / Podcasting / Societal & Consumer Trends / Public Speaking / International Playground

Phase 3

Jump-start your career with your international internship while majoring in your choice of either Branding & Activation OR Public & Corporate affairs.

Or Track Branding & Activation

Strategy & Planning
  • Expert Classes
  • Branding & Activation
  • Ethics in New Media & Technology
Business & Society
  • Digital Media Management
  • Test Bench New Technology
Concept & Creation
  • Expert skills Branding & Activation
  • Expert skills Personal Branding
Communication Skills
  • Writing & Presentation Skills
@Work
  • Semester 1:
    International Pitch B&A
  • Semester 2 (15 weeks):
    International Internship
Language Electives
  • Spanish or
    French or
    Dutch or
    Other language
Other Electives
  • Playground / Media & Diversity / Ethical Managerial problem-solving / Societal & Consumer Trends /  ‘Free Study Space’ -course

OR Track Public & Corporate Affairs

Strategy & planning
  • Expert classes
  • Public & Corporate Affairs
  • Ethics in New Media and Technology
Business & Society
  • Semester 1 (15 weeks):
    International Internship
  • Semester 2:
    International Pitch P&CA
Concept & Creation
  • Expert skills Public & Corporate Affairs
  • Expert skills Personal Branding
Communication Skills
  • Writing & Presentation Skills
@Work
  • Expert Classes Content & Performance
  • Expert Skills
  • Taalkeuze: Engels of Frans
  • @Work: Pitch
  • @Work: Stage
Language Electives
  • Spanish or
    French or
    Dutch or
    Other language
Other Electives
  • Playground  / Public Speaking / Film & Media Genres / Societal & Consumer Trends / ‘Free Study Space’ -course